DALLAS —April 12, 2005— Officials with Cirro Energy have announced the launch of a three-pronged initiative aimed at helping consumers maximize the benefits of deregulation. The program includes the introduction of a new online savings comparison tool, expanded online energy store and educational marketing campaign. Cirro Energy provides electricity and telecommunications services to residential, commercial and industrial customers across Texas.

“Cirro Energy’s commitment to helping consumers lower their electricity bill is the foundation of this important program,” said Tim Bell, Cirro Energy Executive Vice President. “Our savings comparison tool and new SmartShop items will empower consumers to make educated choices about their energy provider and consumption. Cirro’s campaign is gearing up when electric rates are nearing their highest annual levels, as incumbent peak rates are about to hit statewide. Texans will see a supporting ad campaign this month reminding them of the tools, solutions and savings available through Cirro Energy.”

Cirro’s campaign will emphasize the benefits of deregulation by educating consumers about energy efficient solutions and their power to choose. Cirro’s simple online comparison tool is available to all residential energy consumers and will allow them to compare rates in their area based on their individual usage by simply entering their zip code and average bill amount.

Consumers can also discover ways to lower their power consumption by using smarter versions of common items within their home or business. Weatherization products, solar lighting solutions and electricity monitors from Cirro’s SmartShop can make a big impact on monthly energy costs. Cirro’s campaign will use TV advertisements to direct consumers to its Web site so they can learn more about energy savings opportunities.

Cirro – Comparison Tool Helps Consumers Shop Smart

Cirro’s SmartShop opened in the fall of 2003 with 25 items and now offers nearly 1,000 ways to manage usage through energy efficient products. Cirro’s on-line store features practical items that can cut power usage by as much as 66 percent over conventional items and are approved by ENERGY STAR^®, a government-backed program created to help businesses and individuals protect the environment through superior energy efficiency.

“It is our intention both to help consumers save money and to encourage the success of deregulation in Texas,” added Bell. “Cirro’s SmartShop products are just one more way to help Texans save money, no matter who provides their power. And Cirro Energy customers will enjoy 10 percent savings while shopping in our online store.”

Cirro Energy is preparing for the success of this program by seeking agents statewide to fulfill their growing demand. Interested individuals should visit www.cirroenergy.com to learn how to become an Authorized Agent. Savvy consumers can switch their service to Cirro Energy by simply calling (800) MY CIRRO or by visiting www.cirroenergy.com.

About Cirro Energy 
Cirro Energy brings a new, smarter approach to utility services. Led by a management team with successful experience in deregulated markets, Cirro is founded on the principles of delivering superior customer service and savings. The customer-focused and service-oriented company provides utility services – including electricity, telecommunications and Internet access – to residential and business customers across Texas. For more information on Cirro, visit www.cirroenergy.com or contact Scott Black at (214) 520-3430 ext. 303.

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