DALLAS — August 7, 2003 — With the hottest temperatures of the year scorching Texas, Cirro Energy™ has launched a new Internet-based store with products that will dramatically cut customer power bills.  Cirro’s “SmartShop”, will include products such as advanced thermostats, high-efficiency light bulbs and low flow showerheads that can slash power usage up to as much as 66 percent over conventional items.  Products are available to the general public, with Cirro Energy customers enjoying free shipping and handling on purchases of $25 or more made at www.cirroenergy.com. 

“The blistering heat is leading Texans to seek relief from skyrocketing power bills,” said Cirro Energy CEO Tim Rogers.  “Cirro is empowering consumers with new ways to lower their power consumption by using ‘smarter’ versions of common items within their home or business.  Simple products like light bulbs, hot water tank wraps, lighting fixtures and faucet aerators from the SmartShop can make a very real, ‘dollars and cents’ reduction in annual energy costs.”

Cirro’s on-line store features many stylish and practical items approved by ENERGY STAR®, the government-backed program created to help businesses and individuals protect the environment through superior energy efficiency.  In 2002, ENERGY STAR helped Americans save enough energy to power 15 million homes and avoid greenhouse gas emissions equivalent to those from 14 million cars, while saving consumers $7 billion. 

“Cirro Energy was founded on the belief that Texans want lower electric bills and more choices,” added Cirro executive vice president Tim Bell.  “Cirro not only helps customers pay less for the electricity they use, but we can also help them use less electricity with products from our SmartShop.  According to ENERGY STAR, efficient choices can save families up to a third on their energy bill, without sacrificing style or comfort.  Best of all, most of these items are not expensive; using products from our on-line store throughout the year is like finding money in your pocket.”

Cirro – On-Line Store Launched

One of the most anticipated items available from the Cirro SmartShop is a highly efficient Honeywell programmable thermostat.  This unit allows consumers to program their thermostat to drop the temperature by 10 to 15 percent for eight hours each day, which can reduce heating/cooling costs by as much as 10 percent. 

“One of the most interesting items is the stylish ENERGY STAR qualified compact fluorescent light that uses 66 percent less energy than a standard incandescent bulb, yet lasts up to 10 times longer,” noted Bell. “Replacing a single 100-watt incandescent with a 32-watt CFL can save a consumer at least $30 in energy costs over the life of the bulb.  It’s easy to see why everyone is so enthusiastic about the SmartShop once you multiply those savings across an entire household or office.”

The Cirro SmartShop also includes products aimed at reducing many utility bills.  For instance, Cirro’s low-flow aerating showerheads and faucets can cut a typical family of four’s water consumption in half.  This is the equivalent of saving a three-year supply of drinking water for one person.  Since showering makes up 37 percent of all hot water usage in a home, power consumption would also be reduced each month.

To help introduce the store, Cirro is offering its power customers free shipping and handling on any products purchased from the on-line store through October 31, 2003, with a minimum order of $25.  MasterCard, Visa and checks are accepted; most orders ship within five business days. 

“At Cirro, we’re dedicated to helping consumers make energy efficient choices with lower electricity prices, tools to manage usage and energy efficient products,” stated Rogers.  “I don’t know of any other organization that has gone to such measures to help their customers spend less money.  Cirro’s SmartShop is just one more way to help Texans save money, no matter who provides their power.”

Cirro Energy brings a new, smarter approach to utility services.  Led by a management team with successful experience in deregulated markets, Cirro Energy is founded on the principles of delivering superior customer service and savings.  The customer-focused and service-oriented company provides business and residential customers with multiple service package options.  Cirro plans to offer bundled utility services, including electricity, telecommunications and Internet access within Texas.  For more information on Cirro Energy, visit www.cirroenergy.com or contact Scott Black at (214) 520-3430 ext. 303.

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